Planning and Forming Your Company

Based on the idea that a sound business depends on an airtight business plan, this is a hands-on success guide for the dissatisfied middle manager or non-corporate type who has an idea.

It lays out options, eliminates the common pitfalls that can lead to bankruptcy and demystifies popular misconceptions about getting start-up funds.

It explains the key differences between a strategic plan and a business plan; the elements of a business plan format; how to summarize a plan in a persuasive executive summary; how to set up a solid management team; how to sell the idea of a product - from manufacturing to regulation; how to pinpoint the most lucrative markets for a product; how to determine the capital, prepare a funding request and make sound financial projections; and how to use computer-generated financial models.