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Standing room only : marketing insights for engaging performing arts audiences (Second edition)

By: Bernstein, J.

1137282932 / 9781137282934
Laminated
791.0698
30/05/2014
12 in stock Need More ?
England
24 cm 416 pages
Professional & Vocational  Learn More

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization.

This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

BIC:

AN Theatre studies, KC Economics, KJS Sales & marketing, PDZ Popular science

Our price£32.99
RRP £39.99
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