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Standing room only : marketing insights for engaging performing arts audiences (Second edition)

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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization.

This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

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Product Details
Palgrave Macmillan
1137282932 / 9781137282934
Hardback
12/05/2014
United Kingdom
English
416 pages
24 cm
Professional & Vocational Learn More