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Media/Impact : An Introduction to Mass Media

Biagi, Shirley

See all formats and editions

Providing a thorough overview of each major medium, this book's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions.

It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.

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Product Details

Publisher/Imprint Wadsworth

ISBN/Ean0534575102 / 9780534575106

FormatPaperback

Dewey302.23

Published14/07/2000

Country of PubUnited States

Pages425 pages, colour illustrations

Dimensions197 x 248 mm, 794 grams

ReadershipGeneral (US: Trade)/Undergraduate Learn More

BIC JFD Media studies