Sports Marketing Europe:The Legal and Tax Aspects

A comprehensive reference work intended for the business community, sports clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and mechandising executives and legal counsels.

It covers in detail: sponsorship relationship (contract law); formalities of contract; tax aspects; exclusive arrangements; territorial restrictions; royalties; merchandising; licensing; copyright; trademark policing; advertising; television; video; intellectual property; distribution; insurance; competition law; franchising; packaging; arbitration; litigation; and broadcasting.

It covers 26 European countries as well as EC aspects.