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Image for The Complete Idiot's Guide to Direct Marketing

The Complete Idiot's Guide to Direct Marketing

Bly, Robert

Part of the The complete idiot's guide series

See all formats and editions

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Read More

Product Details

Publisher/Imprint Alpha Books

ISBN/Ean0028642104 / 9780028642109

FormatPaperback

Dewey658.84

Published01/08/2001

Country of PubUnited States

Book LanguageEnglish

Pagesxxiv, 359p. : ill.

Dimensions24 cm

Readershipgeneral Learn More

BIC KJS Sales & marketing