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Essentials of marketing (2nd ed)

Blythe, Jim

See all formats and editions

This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies.

It is written in a clear and lively style, ideal for all students of marketing.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9781292429533 to take you to the new version.

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Product Details

Publisher/Imprint Financial Times Prentice Hall

ISBN/Ean0273646672 / 9780273646679

FormatPaperback

Dewey658.802

Published05/10/2000

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxvi, 287p. : ill.

Dimensions25 cm

Readershipundergraduate Learn More

NotesPrevious ed.: London: Pitman, 1998.

BIC KJS Sales & marketing