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E-business : Technology, Strategy and Management

By: Bocij, Paul (Aston Business School, UK)

0415532329 / 9780415532327
Paperback / softback
658.05
30/01/2020
Published 30/01/2020
United Kingdom
174 x 246 mm 496 pages, 50 Line drawings, black and white; 25 Halftones, black and white; 75 Tables, black and wh
Postgraduate, Research & Scholarly  Learn More Undergraduate

With the rapid progress of technologies and their prevalence in the business world, the term 'E-business' is one that applies to the majority of current businesses.

Information and communications technology (ICT) has transformed organisations, bringing new business models, new ways of managing the enterprise and new ways of interacting with customers, suppliers and partners.

A thorough understanding of e-business is already unavoidable if you want to be successful in any business area, and becoming more so.

This textbook is an ideal introduction to the subject with a fresh perspective.

Other textbooks focus on the technology that makes e-business possible.

This book yields a deeper understanding of the strategic and operational changes that must be understood to integrate e-business principles into your organisation.

Ideally structured to facilitate learning for undergraduates and postgraduates, this textbook includes examples, chapter summaries, self-assessment and discussion questions and tasks.

BIC:

KJE E-commerce: business aspects

Our price£33.59
RRP £41.99
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