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The Dynamics of Advertising

Botterill, Jackie, MacRury, Iain, Richards, Barry

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest.

Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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£49.49 Save 10.00%
RRP £54.99

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Product Details

Publisher/Imprint Routledge

ISBN/Ean9058230856 / 9789058230850

FormatPaperback / softback

Dewey659.1

Published17/11/2000

Country of PubUnited Kingdom

Pages296 pages

Dimensions156 x 234 mm, 550 grams

BIC JFC Cultural studies, JFD Media studies, JH Sociology & anthropology