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The Management of Intangibles: The Organisation's Most Valuable Assets (1st edition.)

Part of the Routledge Advances in Management and Business Studies series
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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy.

Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

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£155.00
Product Details
Routledge
1134590415 / 9781134590414
eBook (EPUB)
07/11/2002
England
English
336 pages
Copy: 30%; print: 30%