Magazine Editing : In Print and Online (2nd ed)

Magazine Editing explains the dual role of the magazine editor.

John Morrish considers the editor as both a journalist, having to provide information and enterntainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.

Looking both at the current state of the magazine market the book explains how this has developed and changed in recent years.

Featuring case studies, examples of covers and spreads and useful tables and graphs, the book discusses the editor's many roles and details the skills needed to run a publication: knowing the reader; building and editorial team; using words, pictures and design; managing production; responsible and ethical management.

Written by an experienced editor and writer, Magazine Editing offers practical guidance on: how to create an editorial strategy how to lead and manage an editorial team researching a makret and finding new readers dealing with budgets and finance legal, technological and ethical dilemmas how to become an editor