Cybermarketing

Get the secrets to successful marketing with the entire range of interactive media from a team of more than 20 world-class interactive marketing experts.

Contributors share their special expertise in research and information gathering, creative to marketing strategy, and a range of marketing communication tactics.

You'll be shown how to: -- Build dialogues and learning relationships with individual customers-- Maintain a customer focus in an interactive age-- Develop a creative strategy in the new marketplace-- Create powerful electronic catalogs and presentations-- Measure the effectiveness of interactive media