Principles of Marketing - AND Onekey WebCT Access Card (3 Rev ed)

This multipack consists of Brassington & Pettitt: Principles of Marketing 3rd Edition (ISBN 0273657917) and access to the Brassington & Pettitt OneKey Online Resources. The is the third edition of this well respected and widely adopted Principles of Marketing.

It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.

It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied.

As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands.