Definitive Guide to Marketing Analytics and Metrics (Collection)

A brand new collection introducing todays most powerful strategies and techniques for measuring and optimizing marketing 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment youll ever make Measuring and optimize your marketing investments is more crucial than ever.

But, with an explosion in channels and complexity, its also more challenging than ever.

Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it.

In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them.

In Marketing and Sales Analytics, leading consultant Cesar A.

Breaexamines the experiences of 15 leaders whove built high-value analytics capabilities in multiple industries.

Then, building on what theyve learned, he presents a complete blueprint for succeeding with marketing analytics.

Youll learn how to evaluate