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Image for Marktorientierung junger Unternehmen: Einflussgroen und Wirkung im interkulturellen Vergleich zwischen Deutschland, Thailand und Indonesien
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Marktorientierung junger Unternehmen: Einflussgroen und Wirkung im interkulturellen Vergleich zwischen Deutschland, Thailand und Indonesien (2008.)

Engelen, Andreas, Brettel, Prof. Dr. Malte(Foreword by)
Part of the Entrepreneurship series
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Im Rahmen zunehmender Globalisierung spielt der Einflussfaktor der nationalen Kultur bei Managemententscheidungen eine immer wichtigere Rolle. Andreas Engelen untersucht die Kulturabhangigkeit der Wirkung von Managementstellhebeln auf die Marktorientierung und die Rolle von Kultur als Einflussfaktor auf die Erfolgskonsequenzen einer Marktorientierung und zeigt auf, welche Wirkungsbeziehungen kulturabhangig und welche universeller Natur sind.

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Product Details
Deutscher Universitatsverlag
3835055445 / 9783835055445
eBook (Adobe Pdf)
658.4092
25/06/2008
German
388 pages
Copy: 10%; print: 10%
KJC Business strategy, KJM Management & management techniques
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