Participation marketing: unleashing employees to participate and become brand storytellers (1st)

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. 'Participation Marketing' takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice.

After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more.

So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers.