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Image for Konsumentenentscheidungen im Mobile Commerce

Konsumentenentscheidungen im Mobile Commerce : Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten

Broeckelmann, Philipp
Part of the Forschungsgruppe Konsum Und Verhalten series
See all formats and editions

Auf der Basis von drei empirischen Studien analysiert Philipp Broeckelmann anhand von mobilen Services, ob Konsumenten durch Informationen aus dem mobilen Internet beeinflusst werden.

Der Autor zeigt, dass die teils enthusiastischen Erwartungen an das mobile Internet differenziert betrachtet werden sollten.

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£49.99
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Product Details
Gabler
3834923583 / 9783834923585
Paperback / softback
658.8342
11/06/2010
Germany
304 pages, 18 Illustrations, black and white; XXIV, 304 S. 18 Abb.
148 x 210 mm
KJ Business & management, KJM Management & management techniques, KJS Sales & marketing
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