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Fail better!: stumbling to success in sales and marketing

Brown, Stephen
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Stephen Brown identifies the 30 'worst' marketers of all time and shows that, although their marketing methods are contrary to received wisdom, they're brilliantly succesful all the same.

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Product Details
Marshall Cavendish
9814312509 / 9789814312509
eBook (Adobe Pdf)
658.8
09/04/2010
England
English
208 pages
Copy: 10%; print: 10%
Reprint. Description based on CIP data; resource not viewed. Originally published: London: Cyan, 2007.
KJS Sales & marketing
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