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Image for Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle

Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle (2., vollst. überarb. Aufl. 2019)

Bruhn, Manfred, Hadwich, Karsten, Meffert, Heribert
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Das Handbuch präsentiert den State of the Art der theoretischen, konzeptionellen, strategischen und operativen Aspekte des Dienstleistungsmarketing.

Der Mehrwert des Handbuchs – insbesondere im Vergleich zu ähnlich strukturierten Lehrbüchern – besteht in einer sowohl tief als auch breit angelegten Aufarbeitung aller wichtigen Teilbereiche des Dienstleistungsmarketing.

Ergänzt werden die Inhalte durch einen Serviceteil, der den Lesern wertvolle Hinweise auf weitere Informationsquellen rund um das Thema Dienstleistungsmarketing gibt.

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Product Details
Springer Gabler
3658172320 / 9783658172329
Hardback
650
27/06/2019
Germany
1048 pages, 392 Illustrations, black and white; XVIII, 1048 S. 392 Abb.
168 x 240 mm, 2306 grams
KJM Management & management techniques, KJS Sales & marketing, KNS Service industries
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