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Image for Integrierte Kommunikation in den deutschsprachigen Landern

Integrierte Kommunikation in den deutschsprachigen Landern : Bestandsaufnahme in Deutschland, Osterreich und der Schweiz

Bruhn, Manfred, Ahlers, Grit Mareike(Contributions by), Bobolik, Briska(Contributions by), Eichen, Falko(Contributions by), Frommeyer, Astrid(Contributions by), Meldau, Sandrina(Contributions by), Pfefferkorn, Eva(Contributions by), Steffen, Dirk(Contributions by)
Part of the Basler Schriften zum Marketing series
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Mit der vorliegenden empirischen Untersuchung auf Basis einer schriftlichen Befragung legt Manfred Bruhn eine Bestandsaufnahme der Integrierten Kommunikation in Deutschland, OEsterreich und der Schweiz vor.

Die Beteiligung von insgesamt 430 Unternehmen ermoeglicht eine detaillierte Analyse des aktuellen Entwicklungsstandes einer Integrierten Kommunikation in den drei deutschsprachigen Landern sowie einen genauen landerubergreifenden Vergleich

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Product Details
Gabler
3834903450 / 9783834903457
Paperback / softback
658.8
26/07/2006
Germany
494 pages, XLII, 494 S.
140 x 216 mm
KJS Sales & marketing
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