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Image for Market research in travel and tourism

Market research in travel and tourism

Brunt, Paul

See all formats and editions

Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry.

Market Research in Travel and Tourism examines the processes and techniques involved in survey research.

From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey.

Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey.

Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project.

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Product Details

Publisher/Imprint Made Simple

ISBN/Ean0750630825 / 9780750630825

FormatPaperback

Dewey338.47910723

Published07/04/1997

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxvi, 196p.

Dimensions24 cm

Readershippostgraduate /research & professional /undergraduate Learn More

BIC KJSM Market research, KNSG Tourism industry