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Research methods in tourism, hospitality & events management

By: Brunt, Paul Horner, Susan Semley, Natalie

1473919150 / 9781473919150
Paperback
338.4791072
14/10/2017
1 in stock Need More ?
24 cm xv, 344 pages : illustrations (black and white, and colour)
Undergraduate  Learn More

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods.

Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

BIC:

GPS Research methods: general, KNSG Tourism industry

Our price£39.09
RRP £45.99
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