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Image for Marketing Analysis in Sport Business: Global Perspectives
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Marketing Analysis in Sport Business: Global Perspectives

Byon, Kevin K(Edited by), Yim, Brian H(Edited by), Zhang, James J.(Edited by)
Part of the World Association for Sport Management Series series
See all formats and editions

  • Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to developing, summarizing, synthesizing, and analyzing knowledge that help enhance the global sport industry.
  • Covers a range of critical analytical issues of marketing analyses in diverse national and cultural contexts of sport business operations.
  • Chapters are contributed by 43 scholars from 15 countries, addressing various cross-cultural or comparative topics in the sport industry.
  • Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations.
  • Signifies the continued commitment of WASM and Taylor & Francis to promoting global sport management studies and advancing the sport industry worldwide.

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Product Details
Routledge
1000618919 / 9781000618914
eBook (Adobe Pdf)
796.0688
15/07/2022
England
English
376 pages
Copy: 30%; print: 30%
Description based on CIP data; resource not viewed.
KC Economics, KJS Sales & marketing
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