The design of things to come: how ordinary people create extraordinary products

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function.

Read the hidden stories behind BodyMedias SenseWear body monitor, Herman Millers Mirra Chair, Swiffers mops, OXOs potato peelers, Adidas intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations.

Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality.

The authors deconstruct the entire process of design innovation, showing how it really works, and how todays smartest companies are innovating more effectively than ever before.