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Image for Practical pricing : translating pricing theory into sustainable profit improvement

Practical pricing : translating pricing theory into sustainable profit improvement

Calogridis, M.
See all formats and editions

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results.

This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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Product Details
Palgrave Macmillan
0230614604 / 9780230614604
Hardback
658.816
29/01/2010
United Kingdom
English
224 p.
24 cm
KJMV7 Sales & marketing management
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