The business of humanity: strategic management in the era of globalization, innovation, and shared value

Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced - building 'humanity' into their business models as the driver of economic, environmental and social sustainability.

The Business of Humanity (BoH) proposition leads to humane decisions and actions that will increase the profits generated and, importantly, reduce missteps when entering a new and untested market.

It responds to humankind in business decisions by recognizing and demonstrating the innovation and revenue growth potential of emerging markets at the bottom of the pyramid.

This book is based on the lessons drawn from case studies and offers a common sense rationale for the power of the BoH proposition.