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Fundamentals of public relations and marketing communications in Canada (First edition)

By: Coates, Mike(Foreword by) Babiuk, Colin(Contributions by) Braun, Sandra L.(Contributions by) Campbell, Wendy(Contributions by) Cooper, John E.C.(Contributions by) D'Angelo, Marsha(Contributions by) Fleming, Ange Frymire(Contributions by) LaVigne, Mark Hunter(Contributions by) Lemon, Danielle(Contributions by) MacKenzie, Allison G.(Contributions by) McVean, Sheridan(Contributions by) Meer, Carolyne Van Der(Contributions by) Pitts, Charles(Contributions by) Scholz, David(Contributions by) Scott, Jeff(Contributions by) Sing, Charmane(Contributions by) Thurlow, Amy(Contributions by) VanHouten, Ashleigh(Contributions by) Wrate, Cynthia(Contributions by) Yue, Anthony R.(Contributions by) Carney, William Wray(Edited by) Lymer, Leah-Ann(Edited by)

1772120626 / 9781772120622
eBook (Adobe Pdf)
536 pages
Copy: 10%; print: 10%
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Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors.

Logically organized to lead students from principles to their application-and generously supplemented with examples and case studies-the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications.

Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources.

Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.Contributors: Colin Babiuk, Sandra L.

Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G.

MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R.

Yue.Sponsor: Hill + Knowlton Strategies


1KBC Canada, KJP Business communication & presentation, KJS Sales & marketing

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