The face of the century : 100 years of makeup and style

From the flapper look of the 1920s to the voluptuousness of the 1930s, from the psychedelic 1960s to the retro elegance of the 1990s, style has always been a reflection of society and culture.

This book looks at the concept of women's make-up and style in the 20th century, a time of change and experimentation in Europe and the USA.The book traces the evolution of make-up and style in Western society from 1900 to the present day, decade by decade, using a timeline to chart the highlights of each era.

Giving insight into the worlds of fashion photography, film, theatre, art, music, science and the cosmetic industry, the book discusses the impact of beauty on society and analyzes changing social attitudes towards make-up.The book also looks at the changing face of each decade, discussing some of the 20th century's well-known beauties, including Mary Pickford, Catherine Deneuve, Josephine Baker, Twiggy, Elizabeth Taylor and Nadja Auerman, captured in photographs by Beaton, Horst, Newton and Testino.