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Bricks Matter : The Role of Supply Chains in Building Market-Driven Differentiation

Part of the Wiley and SAS Business Series series
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Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals.

Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics.

Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networksIncludes business cases illustrating the market-driven approachReveals how businesses can identify market risks and translate these into supply-side tactics As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes.

Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

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Product Details
John Wiley & Sons Inc
1118218310 / 9781118218310
Hardback
658.5
29/01/2013
United States
English
320 p.
25 cm
Professional & Vocational Learn More