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Image for Marketing digital, 1CU 12 Mois

Marketing digital, 1CU 12 Mois

Chaffey, Dave,, Ellis-Chadwick, Fiona,, Isaac, Henri,, Mercanti-Guerin, Maria,

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Cet ouvrage est un guide complet presentant et analysant les concepts, les techniques et les meilleures pratiques qui jalonnent le processus de marketing digital.

Il aidera les etudiants et professionnels a apprehender les nouveaux modeles de commercialisation et de communication et a exploiter les opportunites offertes par le numerique dans une strategie marketing.

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Product Details

Publisher/Imprint Pearson Education

ISBN/Ean2326061500 / 9782326061507

FormateBook (EPUB)

Published18/09/2020

Book LanguageEnglish

Pages504 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJS Sales & marketing