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Why people (don't) buy : the go and stop signals for consumers

By: Chakravarti, Amitav Thomas, Manoj

1137466677 / 9781137466679
Laminated
658.8342
13/05/2015
12 in stock Need More ?
England
23 cm 232 pages : illustrations (black and white)
Professional & Vocational  Learn More

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

BIC:

KJSM Market research

Our price£16.38
RRP £21.99
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