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Image for The marketing customer interface

The marketing customer interface

Chartered Institute of Marketing,

Part of the CIM study text. Advanced certificate ; paper 5 series

See all formats and editions

This study text focuses on promotional practice. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994.

Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams.

All texts carry the full recommendation of the CIM examiners.

Read More

Product Details

Publisher/Imprint BPP

ISBN/Ean0751740845 / 9780751740844

FormatPaperback

Dewey658.812

Published31/05/1999

Country of PubEngland

Book LanguageEnglish

Pagesxviii, 433p. : ill.

Dimensions30 cm

ReadershipRevision/exam notes /postgraduate /research & professional /undergraduate Learn More

BIC