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US firms' business competence in the Taiwanese IT industry

Part of the Understanding China series
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This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry.

Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries; (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units; and (3) the linkages between cross-functional units.

The research underscores the view that MNCs’ strategies are composed of assorted heterogeneous elements.

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Product Details
3319320270 / 9783319320274
Hardback
05/07/2016
Switzerland
English
233 pages : illustrations
24 cm