Digitalizing consumption: how devices shape consumer culture

Contemporary consumer society is increasingly saturated by digital technology and digital communication.

The devices which deliver this has made significant transformations in consumption patterns.

Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption.

As a result, we see this whole sphere is itself supported by the new market of digital devices.

These 'market devices' are significant in that they are not only consumed but are also increasingly used by consumers to consume.

This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations.