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Image for Marketing that matters: 10 practices to profit your business and change the world
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Marketing that matters: 10 practices to profit your business and change the world (1st ed.)

Conley, Chip, Friedenwald-Fishman, Eric
Part of the The Social Venture Network series series
See all formats and editions

Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business

They offer a thorough and practical guide to selling what you do, without selling-out who you are.

Key features

  • More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them
  • Through a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.

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    £33.95
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    Product Details
    Berrett-Koehler
    1576759644 / 9781576759646
    eBook (Adobe Pdf)
    658.8
    31/12/2006
    English
    202 pages
    Copy: 10%; print: 10%
    KJS Sales & marketing
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