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Image for The Oxford handbook of strategic sales and sales management
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The Oxford handbook of strategic sales and sales management

Cravens, David W.(Edited by), Meunier-FitzHugh, Kenneth Le(Edited by), Piercy, Nigel F.(Edited by)
Part of the Oxford handbooks series
See all formats and editions

The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics.

The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

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£181.20
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Product Details
Oxford University Press
0191641758 / 9780191641756
eBook (EPUB)
658.8
27/01/2011
England
English
695 pages
Copy: 10%; print: 10%
Description based on print version record.
KJC Business strategy, KJS Sales & marketing, KJU Organizational theory & behaviour
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