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Catalog Design : The Art of Creating Desire

Cullen, Cheryl Dangel

Part of the Graphic Design series

See all formats and editions

Examining the lucrative, competitive and challenging world of catalogue design, this volume profiles some of today's most beautiful and controversial catalogues, including Neiman Marcus, Habitat, Martha by Mail, Banana Republic and Abercrombie & Fitch.

It considers how the best catalogues forge emotional connections that make us not just comfortable, but eager to buy.

With photographs and historical and descriptive text, the book demonstrates the how, why and what-if of great catalogue design.

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Product Details

Publisher/Imprint Rockport Publishers Inc

ISBN/Ean1564969703 / 9781564969705

FormatPaperback

Dewey741.6

Published28/02/2003

Country of PubUnited States

Book LanguageEnglish

Pages160 p. : col. ill.

Dimensions28 cm

Readershipgeneral /research & professional /academic/professional/technical Learn More

NotesReprint. Originally published: as by Dianna Edwards. 2001.

BIC AKC Graphic design, AKL Illustration & commercial art