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Image for Estrategias de Marketing para la Globalizacion

Estrategias de Marketing para la Globalizacion

Curatolo, Mario Boris

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La internacionalizacion de la actividad empresarial fuerza a las empresas a re-dimensionar el papel del marketing.

En este sentido, el marketing se hace no solo mas estrategico si no clave para la supervivencia competitiva de las empresas.

La extension de la actividad internacional de la empresa moderna, a una de caracter global, ha cambiando la naturaleza del marketing al afectar cada uno de los ambitos de actuacion de la empresa moderna.

Esto ha llevado a una reinvencion del papel que juega el marketing en la economia global.

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Product Details

Publisher/Imprint Editorial Academica Espanola

ISBN/Ean6202155493 / 9786202155496

FormatPaperback / softback

Published11/07/2018

Pages52 pages

Dimensions152 x 229 mm, 91 grams

BIC KJMV5 Production & quality control management