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International business (7th ed.)

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Offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

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Product Details
South-Western
0324259913 / 9780324259919
Hardback
658.049
28/03/2004
United States
English
752 p.
28 cm
research & professional /academic/professional/technical Learn More
Previous ed.: 2001.