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The fundamentals of branding

Davis, Melissa

Part of the Fundamentals series

See all formats and editions

"The Fundamentals of Branding" introduces readers to the basic principles behind the creation and development of successful brands.

This book is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals.

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Product Details

Publisher/Imprint AVA Publishing SA

ISBN/Ean2940373981 / 9782940373987

FormatPaperback / softback

Dewey658.827

Published12/10/2009

Country of PubSwitzerland

Book LanguageEnglish

Pages183 p. : ill. (chiefly col.), col. ports.

Dimensions23 cm

ReadershipFurther/Higher Education Learn More

BIC KJS Sales & marketing