Business the Richard Branson Way : 10 Secrets of the World's Greatest Brand Builder Business the Richard Branson Way ([New ed.])

Now brought completely up-to-date for this new edition, "Business The Richard Branson Way", not only reveals the secrets of Bransons' remarkable success, but also draws out the universal lessons and identifies strategies that can be applied to any business or career.

From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, "Business the Richard Branson Way" reveals the secrets of a business superstar.