Professional Selling (Second edition.)

Formerly published by Chicago Business Press, now published by SageProfessional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, from lead generation to closing.

Co-authored by faculty from some of the most successful sales programs in higher education, the Second Edition also offers unique chapters on digital sales, customer business development strategies, and role play.This title is accompanied by a complete teaching and learning package.

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