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International Business : An Asian Perspective

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This exploration of the topic of international business examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific.

It uses cutting-edge conceptual material to underlie the decision-making frameworks in the text and in the numerous Asian company examples and illustrations.

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Product Details
Prentice Hall
013127533X / 9780131275331
Paperback
05/08/2004
United States
English
x, 582 p. : ill.
25 cm
postgraduate /undergraduate Learn More