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Media Strategy and Planning Workbook : How to Create a Comprehensive Media Plan

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This book provides a complete, hands-on guide to developing both the strategic and tactical elements of a successful media plan.

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Product Details
Racom Communications
1933199237 / 9781933199238
Paperback / softback
20/09/2008
United States
1007 pages, tables & charts
280 x 215 mm, 716 grams
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