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Image for City branding : theory and cases

City branding : theory and cases

Dinnie, K.

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice.

The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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Product Details

Publisher/Imprint Palgrave Macmillan

ISBN/Ean1349317586 / 9781349317585

FormatPaperback / softback

Dewey659.2930776

Published21/07/2016

Country of PubUnited Kingdom

Book LanguageEnglish

Pages239 pages : illustrations (black and white)

Dimensions24 cm

NotesReprint. Originally published: 2011.

BIC GTB Regional studies, KCP Political economy, KJC Business strategy, KJK International business, KJS Sales & marketing, KNSG Tourism industry