Cross-border investing : the case of central and eastern Europe

"Cross-Border Investing: The Case of Central and Eastern Europe" offers a view that reflects two main hypotheses: you cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, you cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers.

This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector.

It does so by linking the business processes to the factors that together constitute the location profile of a country or a region.

Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies.

The model is illustrated by a number of case studies of multinationals.