Prospect Research Fundamentals : Proven Methods to Help Charities Realize More Major Gifts (Fourth edition)

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results.

It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful. Important topics include: Prospect management systemsKey research strategies Predictive modelsProspect screeningEssential research resourcesProspect researchProspect databasesAsk amountsEffective peer screeningMining and prioritizing prospectsBuilding mailing listsProspect identificationTracking prospectsManaging dataTrends in research and technology Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.