It's Catchy : An Armchair Guide to Viral Video, Viral Marketing, and Other Internet Phenomena

Viral video and marketing schemes spread like wildfire across the Internet. This book takes a look at the most popular of the phenomena, such as: YouTube, JibJab, Metacafe, Will It Blend? and many more.

Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.