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Festival and events management: an international arts and culture perspective

Ali-Knight, Jane(Edited by)Drummond, Siobhan(Edited by)McMahon-Beattie, Una(Edited by)Robertson, Martin(Edited by)Yeoman, Ian(Edited by)
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Festival and Events Management: an international perspectiveis a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

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Product Details
Butterworth-Heinemann
0080477704 / 9780080477701
Ebook
17/10/2003
England
English
409 pages