Technology and innovation management (Eastern economy edition)

Technology and Innovation Management is one of most sought-after course offered in Business Schools like MBA or PGDM, and various Technology Institutes today.

This book, written with deep ingrained practical insights and well-researched theoretical foundations, is a worthy addition to the existing study materials in this field.

The book is designed to be a companion for students and managers who wish to understand technology and innovation management.

The book explains the relationship between technology innovation and strategy in a simplified manner.

Keeping Indian education framework in mind, this book details on practices and principles that are easy to implement.

The theories are simple to grasp, and anecdotal stories on Technology and Innovation implementations make it a most student-friendly book to get success in exams as well as in the professional front.

It further explains the core principles of Technology and Innovation Management.

S-Curve and the Segment Zero Principle, and also explains the role of Government in Technology Development.

Key Features:Provides an in-depth knowledge of Product and Process Development and Role of Technology Gives a through overview of Existing and Emerging Technology, Human Aspects and Social Issues in Technology Management Contained with MCQs and their answers important from an examination point of view.