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Image for Promotion and Marketing for Broadcast and Cable

Promotion and Marketing for Broadcast and Cable

Eastman, Susan Tyler(Edited by), Ferguson, Douglas A.(Edited by), Klein, Robert A.(Edited by)

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A guide to aspects of promotion for television, cable and radio.

Among the topics covered are: goals of promotion; research in promotion; on-air, print and Web promotion; TV network promotion and media campaigns; non-commercial radio and TV promotion; budgeting for promotion; international promotion and marketing.

This edition has been updated and places emphasis on the role of the World Wide Web and international marketing.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780240804972 to take you to the new version.

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Product Details

Publisher/Imprint Focal Press

ISBN/Ean0240803426 / 9780240803425

FormatPaperback

Dewey384.5540688

Published30/06/1999

Country of PubUnited Kingdom

Book LanguageEnglish

Pages352p. : ill.

Dimensions24 cm

Readershipfurther/higher education /research & professional /undergraduate Learn More

BIC KJS Sales & marketing, KNTD Radio & television industry